about content studio


Content Studio specializes in content development and information architecture for Web sites (Internet, intranets, extranets, ezines). In other words, I write copy and determine what the major categories of information are and where and how they should fit so that the site makes sense to visitors.

I also write and edit copy for print pieces, including brochures, reports, proposals, articles, and press releases.


Well, let’s be honest. Content Studio has one employee—me, Christine MacLean. I’ve been a writer all my life. By the time I was eight, I was composing melodramatic headlines about my ordinary life: "Bullies terrorize school girl at bus stop," "Equestrienne uninjured after horse falls on her," "Farm girl nearly dies of exhaustion in asparagus patch."

In time, I did become a professional writer. I have almost 20 years of communications experience, which includes working as an editor in magazine publishing, an account executive in public relations (on the agency side), a manager of research communications, and an editor in marketing communications. In addition to doing corporate writing, I also write fiction. My seventh book, a novel for children, will be released in 2008.

My strengths are organizing information and helping clients clarify and articulate their thoughts. My weakness is technical writing. While I can write about technical topics, I’m not good at technical writing. I just thought you should know.

Writing has been very good to me. It has been and continues to be a license to learn about anything. I’ve learned about institutional investing (perception is reality), inn-keeping (it’s not as idyllic as it seems), fashion (confidence is the key), celebrities (ordinary folks who happen to work in front of millions), and office life (norms rule).

It’s a great life. ("Writer waxes poetic about career.")